阅读:看看facebook上最活跃的50个应用

Taking a Look at the 50 Most Active Facebook Apps

from Inside Facebook by Justin Smith

As we approach the looming Facebook Profile Redesign, Inside Facebook has listed the top 50 Facebook applications by daily active user count, roughly categorizing them by type and, in cases like Bumper Sticker and Owned, listing the parent company.

数据是基于每天的活跃用户数（就是稳中多次出现的DAU,下面不再重复）而统计。给出了所属的类型和开发此应用的公司。

（译者注：比那些注册用户数等指标有价值的多，是真正的干货）

Some interesting observations:

一些有价值的观察：

• Professional network LinkedIn has the 4th biggest app on Facebook. (I wonder if that affected their recent $1 billion valuation?)

专业人士的商务网络LinkedIn占据着第四名的高位。（是不是这个跟他最近高达10亿美金的估值有关系呢？）
（译者注：把这个结论和网络是娱乐的网络的结论对照，多少有些让人吃惊。但是笔者是不是也有意突出什么呢？毕竟看看总排名以及比例，还是大局难扭。）

• 5 of the top 10 and 21 of the top 50 apps are games.

最活跃的50个应用中有21个，前10的应用中有5个，全部都是游戏类型应用。
（译者注：似乎这才是大众，尤其是中国的大众对于互联网的认识。似乎再次被证明。最活跃应用中，占据高达40%-50%的娱乐和游戏型应用比例！）

• Social network MyYearbook has the most popular game on Facebook, Owned. It is a copy cat of Serious Business’s Friends For Sale, which is only slightly behind at #2.

社会网络MyYearbook占据着facebook上面游戏应用的状元榜首。他不过是Serious Business的“买卖朋友”应用的一个拷贝。而后者却以微弱劣势屈居第二。
（译者注：谁说中国才是拷贝的天下？谁说拷贝没有出路？看看这个例子。关键是如何拷贝、拷贝后的其他东西。比如拷贝中的创新和解决问题、拷贝后的运营、市场、服务等。）

• 3 of the 4 apps with over 1 million daily active users are quite similar (FunWall, Super Wall, Bumper Stickers).

4个每天活跃用户超过十亿的应用中，有3个是极其相似的。他们是FunWall, Super Wall, Bumper Stickers。
（译者注：谁说互联网中只有老大老二？合理的分散是符合事物的宏观分布规律的。而且再次证明所谓的长尾看起来很美，误导人起来一点也不美。当然你可以说看的人理解有误，或者执行不力。但是道不远人，这才是根本。）

• Playfish is a rising star with 3 out of the top 10 games. Their engagement rate as a company is also at 13%, the highest of any large app developer on Facebook.

Playfish是一匹黑马，跑出了10个最活跃游戏中排名第三的好成绩。他们的约会评级公司也是facebook中最大的开发者团队，占据13%份额？
（译者注：这句翻译的不清不楚，请方家指点。这里先谢谢了。）

• Zynga has 6 apps on this list, and is the 3rd largest developer overall in terms of DAU, behind Slide and RockYou.

Zynga公司开发了6个上榜的应用。以DAU的标准衡量，这是排名第三的开发者团队/公司，前两名分别是Slide和RockYou。
（译者注：突然让我想起了JavaEye站长Robbin的评价中提到的，facebook上面的应用，绝对不是开发者爱好者个人行为，真正冲出来的，都是公司行为。源自于给了公司赚钱的机会。类似于阿里巴巴给了商家赚钱的机会，商家自然会勤快劳作。
这不就是典型的短头和传统的20%所在么？）

• Even though SGN has only 1 app in the top 50, it is the 7th largest developer overall in terms of DAU.

尽管SGN只开发了一个上榜应用，但是占据了DAU标准下的第七大公司排名。
（译者注：这是精耕细作的典型。）

• Even though Watercooler has no apps in the top 50, its network of applications is the 19th largest overall in terms of DAU.

尽管Watercooler开发出的应用没有上榜，但是他的应用网络占据了第十九的DAU排名。
(译者注：这应该是以量取胜的例子。相当于薄利多销策略？还是相当于长尾的一次成功注解？我更愿意把他理解成一次协同效果的成就。)

A couple notes:注释

• All DAU are not created equal.

每天的DAU当然是不同的。

• These numbers were measured on a Sunday, which is generally lower than other days.

这些数据是在周日采集的。通常这个时间的数据会低于其他时间。
（译者注：这是国外的情况。如果是国内，周日恐怕是很多应用业绩高涨的时机，尤其是娱乐性的。）

• The “general” category encompasses applications used for both “flirting” and “content-sharing” messaging purposes (or that generally don’t fit one category or the other cleanly)

“通用”类别包含了“暧昧”型和“内容分享”型的消息、交流类型应用。还包括一些不能清楚归类的应用。
（译者注：奇怪么？恰恰是这种模糊或者一般性的东西，占据了状元和榜眼的位置。如果再加上暧昧型的探花一起算，前四名都在这个范畴中。值得深思。
如果我再增加一个有趣的观察，那么应该是：除了游戏，就是通用和暧昧型应用，几乎占据了全部的榜单名额，除了一个叫做内容型的ilike之外。偶然么？
所以模糊的定位、通用性功能，同时提供无限的创新发挥和应用探索的可能给用户，空间其实很大。这似乎和精准的概念多少有些矛盾！不要把用户当傻瓜，给他发挥和想象的空间。）

Title	DAU	Category	Developer
FunWall	1,576,749	General	Slide
Super Wall	1,499,571	General	RockYou
Top Friends	1,251,213	Flirting	Slide
Bumper Sticker	1,130,034	General	LinkedIn
Owned	635,883	Games	MyYearbook
Friends For Sale	613,831	Games	Serious Business
Texas HoldEm Poker	556,338	Games	Zynga
Are You Interested?	544,640	Flirting	SNAP Interactive
(Lil) Green Patch	480,388	Games	Ashish Dixit and David King
Scrabulous	419,929	Games	Agarwalla Brothers
Movies	351,411	Content	Flixster
Mob Wars	330,034	Games	Unknown
Pieces of Flair	305,932	General	nliven
Bowling Buddies	294,141	Games	Playfish
Who Has the Biggest Brain?	279,763	Games	Playfish
Zoosk	260,992	Flirting	Zoosk
iLike	246,374	Content	iLike
SuperPoke	244,947	General	Slide
Word Challenge	244,232	Games	Playfish
Sparkey	242,816	Flirting	Chainn
Compare People	234,407	Flirting	Chainn
Social Me	226,136	Flirting	SocialHi
Pokey	216,724	Games	Bonehead Labs
Likeness	215,449	Flirting	RockYou
Speed Racing	196,323	Games	Zynga
Meet New People	179,326	Flirting	SNAP interactive
MindJolt Games	169,434	Games	MindJolt
Hug Me	158,249	General	RockYou
Graffiti	142,463	Content	Mark Kantor and Suzman Brothers
Scramble	141,552	Games	Zynga
Honesty Box	133,840	Flirting	Honesty Box
Flirtable	131,462	Flirting	Frengo
Nicknames	129,905	Flirting	SGN
Parking Wars	127,863	Games	A&E
Stickerz	126,994	General	Justin Waldron
Birthday Calendar	125,906	General	BigDates Solutions
Bubble Town	124,948	Games	I-play
My Sexy Friends	124,824	Flirting	Zynga
Growing Gifts	121,245	Flirting	42 Friends
Pet Pupz	111,610	Games	Nicola Borchard and Matt Beswick
Compare Hotness	110,097	Flirting	SocialHi
Premier Football	109,236	Games	PageFad
Word Twist	104,884	Games	Zynga
Tower Bloxx	99,194	Games	Digital Chocolate
You’re a Hottie	94,203	Flirting	Zynga
YoVille	92,046	Games	Tim Saberi and Greg Thompson
Birthday Greeting Cards	92,002	General	My Birthday Alarm
Knighthood	90,226	Games	Hive7
Circle of Friends	87,537	General	Bantr